Get Thinking about Authenticity

We live in a world of increasingly staged experiences. Interactions with companies
are more and more mediated by technology. The rise of postmodernism thought
affects personal behavior while the psychology of aging Baby Boomers influences the consumption decisions of us all. And our confidence in our major social institutions had eroded, creating an ever-growing perception of how their practices run afoul of their purposes. Everywhere around us, we detect fakeness.

People grow cynical in such an unreal environment, and the perception of Authenticity has become the acid test for filtering the desirable from the also-rans. This new sensibility is both highly important and highly personal. It’s a difficult concept to fully understand. And for businesses who strive for Authenticity, it’s an even more difficult objective to achieve.

Nevertheless, organizations today must learn to understand, manage, and excel at rendering Authenticity. To be blunt: business offerings must get real. When consumers want what’s real, the management of the customer perception of Authenticity becomes the primary source of competitive advantage – the new business imperative. This year, thinkAbout will explore all this. . . and more.

So to all you Experience Economy evangelists, Authenticity activists, and rebellious Corporate Renegades, we say. . . Join us at thinkAbout!