Far afield from the din and distraction of everyday work lies the 2005
Strategic Horizons thinkAbout. As co-authors of The Experience Economy, we host this annual gathering to take measure of the current state of the Experience Economy and explore the ongoing promise it holds for businesses seeking to create lasting competitive advantage.

Our experience is not for the meek. Each year, it attracts a potent mix of imaginative minds, business trailblazers, and experience mavens. These are people who truly desire to advance the boundaries of new offerings and envision new ways to think about the business of business.

Unfolding in the natural beauty of Keystone, Colorado, in the mountains west of Denver, thinkAbout is a series of interactions and provocations designed to help you think more richly about staging memorable experiences for your customers. Our aim: to help you develop a set of focused insights to re-imagine the work you currently do.

It begins with a decision to stop thinking about business as usual and start thinking about staging meaningful, memorable, and highly innovative experiences. If you choose to become a trailblazer in the Experience Economy, your new path begins right now.