September 13, 2005

thinkAbout 101 [4:00 PM - 5:30 PM]

Pre-Event [5:30 PM - 9:00 PM]

This is a conference like no other – by design. For the uninitiated, thinkAbout can be an intense intellectual experience. And so, for the first time, we kick-off our event with thinkAbout 101. This optional Day 0 afternoon session provides a primer on the Experience Economy and a preview of how to make the most of our time together. For starters, you’ll be prepped with an overview of key Experience Economy frameworks. In addition to our own perspective, you’ll hear from a few of our past participants – thinkAbout alumni – for first-hand insights and advice for taking in the event.

Also, because thinkAbout is an inherently personal experience, we encourage you to get to know your fellow participants in a more relaxed way prior to the Day 1 formal kickoff. So following thinkAbout 101, our colleagues at Starizon - among the most extraordinary B2B experience stagers we know - are holding a pre-event reception to help us all mix and mingle. In addition to fostering that freewheeling, no-pretenses attitude that marks the best creative endeavors, our time there will also reveal much about powerfully bringing the principles of the Experience Economy to life.

Think of thinkAbout 101 and the pre-event welcome as your matriculation into
the broader thinkAbout experience, where your learning begins even before the event officially does.