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This
year we’re hosting our 2003 thinkAbout event in the heart of New
York’s famed experience hub, Times Square. In and around this sensation-filled
place, you can encounter every layer of experience comprising the Location
Hierarchy Model we wrote about in our latest publication, the Amazon.com
e-Doc “The Experience IS the Marketing”.
Perhaps no other location provides such a density and diversity of exemplars
that so boldly underscore our ideas. After all, if you can stage it here,
you can stage it anywhere! |
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As
with every thinkAbout, however, our time together focuses squarely on provoking
you to think more richly about staging memorable and compelling experiences
for your customers. To that end, we’re limiting paid registrations
to 81 people in order to maintain an intimate, collegial environment.
We’re taking to the streets for a Learning ExcursionEM
so you can apply the principles of leading experience stagers to your business.
And we’re spending the entire morning of the second day in an Open
Space environment that enables participants to work on the issues personal
to their business. |
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We’re
also revealing in full, for the first time anywhere, the ideas and frameworks
at the core of our next book. In the four years since The
Experience Economy was published, one thing our work with companies
and ongoing research with customers has made clear: In a world of paid-for
experiences, a new consumer sensibility has arisen – the desire for
Authenticity with a capital “A”. Finding ways to tap into this
emerging standard of selection and criteria for purchase will become essential.
To be blunt: business offerings must get real. |
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So
come to New York and take a bite out of the Big Apple with us. Marvel at
the energy and the humanity of it all. And be the first to explore how to
understand, manage, and excel at rendering Authenticity in your business.
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We’re
truly excited to invite you to this, our sixth thinkAbout. We have an extraordinary
two days planned and look forward to sharing it with you. Do join us. |
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Joe
Pine
Strategic Horizons LLP |
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Jim Gilmore
Strategic Horizons LLP |
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