About thinkAbout 
The annual thinkAbout provides a forum for those in search of practical new ideas. Each gathering strives to put you - the participant - at the heart of an enjoyable learning experience through innovative teaching methods and thought-provoking  excursions.

This year's event takes place in Chicago. It sets out from the distinguished Drake Hotel, unfolds in the dramatic Great Hall of Cafe Brauer in nearby Lincoln Park, and takes center stage on the streets of Chicago's Magnificent Mile. 

About Pine & Gilmore 
Joe Pine & Jim Gilmore are co-founders of Strategic Horizons LLP,  a thinking studio dedicated to helping executives see the world  differently. As authors of The Experience Economy: Work Is Theatre & Every Business a Stage, and editors of Markets of One: Creating Customer-Unique Value through Mass Customization, their forward-thinking ideas have shaped the competitive strategies of Fortune 500 corporations and entrepreneurial start-ups alike.