Pine & Gilmore Our Thoughts Our Offerings Strategic Horizons LLP
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Speaking  Engagements

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Joe Pine and Jim Gilmore are professional speakers, each with over 20 years of experience addressing audiences large and small, in the U.S. and internationally. As such, they have a rich and highly developed stage presence that compliments and enhances their ideas and frameworks.

Speeches by Pine and/or Gilmore typically run 60-90 minutes but can be adjusted to client needs. Each presentation is highly customized and reflects the industry and priorities of the client. Exploratory conversations with key client executives prior to the speech, along with their own research into the company and its industry, help tailor content. In each speech, Pine & Gilmore offer their latest thinking on the subject area and share the insightful exemplars that best suit the audience. Informal Q&A sessions supplementing the speech can also help promote greater interaction and understanding.

A Strategic Horizons keynote speech introduces the audience to important concepts that will engage their intellect and challenge their thinking. Individual speeches can cover any of a wide variety of topic areas – or focus on a particular area of interest, including:

Welcome to the Experience Economy

Goods and services are everywhere being commoditized. What consumers want today are experiences -- memorable events that engage each individual in an inherently personal way. Businesses must therefore embrace the principles of the Experience Economy to stage ever-more engaging experiences. We take you through those principles that matter the most for your business and show you how to create greater economic value for your customers.  Based on the ground-breaking book The Experience Economy: Work Is Theatre & Every Business a Stage.

Experience Innovation on the Digital Frontier 

In today's Experience Economy, companies must innovate in experiences to attract and engage their customers. And with everyone now bringing their own digital devices everywhere and using them all the time, it is imperative to employ digital technology to create experiences that fuse the real and the virtual. Drawing from the framework core to his most recent book Infinite Possibility, Joe Pine shows you how to think richly about digitally infused experiences and then how to determine exactly the right opportunities for your business amid, yes, infinite possibility.

Differentiating Your Business in the Experience Economy

How does any enterprise prosper today? The key is offering compelling experiences that engage customers in a personal and memorable way. Offering goods and services is no longer enough to differentiate one’s business. In this talk, Jim Gilmore not only describes the shifting dynamics in how value is being generated in advanced economies, he shares a portfolio of specific methods for staging revenue-generating experiences. And he illustrates each technique with exemplars that demonstrate how to create experiential value in very practical terms. Audiences walk away with insights on experience innovation as well as a rich set of tools for staging such experiences.

The Experience IS the Marketing

Because of the shift into today's Experience Economy, you now compete against the world for the timeattention, and money of individual customers. Therefore, you must adopt the principle that the experience IS the marketing. The best way to generate demand for any offering, in other words, is to stage an experience so engaging that people cannot help but spend their time with you, give you their attention, and then their money as well. Through myriad examples and even astute formulas, we show how your company (whether you sell to consumers or businesses) should shift your marketing budget from advertising to marketing experiences -- experiences that do the job of marketing by generating demand for your core offerings. Based on the Pine & Gilmore e-Doc “The Experience Is the Marketing.”

Designing Experiences in the Digital Age

Addressing the tension between the physical and the virtual, this Jim Gilmore presentation opens with a short “pre-show” (think Pixar short-animation before the main feature film) that vividly visualizes the impact that “life on the screen” is having on the consumer landscape. What follows is an eye-opening survey of today’s consumer landscape via “A Year in the Life of Doug & Cheryl”—using one fictional couple as a Design Persona to help executives and managers see the world differently, through the eyes of everyday people. Then the bulk of Gilmore’s talk outlines six core approaches for successfully designing experiences in the digital age—customization, gamification, subscription, admission, transformation, and randomization—in a most thought provoking session.

Authenticity: What Consumers Really Want

Everywhere one turns—in business marketing, political campaigns, non-profit charities, educational initiatives, even religious institutions—one sees appeals to and claims of authenticity. People want real food, real cities, real experiences, and real causes. Why? In this talk, we trace the history behind this contemporary consumer desire for authenticity, frame a discussion about different genres of authenticity, distinguish the “real-fake” from the “fake-real,” and surprisingly introduce steps for deliberately gaining the perception of authenticity by, ahem, rendering offerings real. Really? Really. Pulled directly from Pine & Gilmore’s book Authenticity: What Consumers Really Want

Thriving Forever 

If you do not plan on thriving forever, you plan on failing eventually. We can lay the blame of the failure of almost any company at the feet of its management which, still stuck in the past, managed authoritatively via command and control. Based on a forthcoming book with Kim C. Korn (his Infinite Possibility co-author), Joe Pine demonstrates why Authoritative Management inevitably leads to mediocrity and eventual failure, and then shows how companies that embrace Regenerative Management -- with its hallmark of meaningful purpose -- can indeed thrive forever.

Mass Customization 

The days of Mass Production are over. Customers -- whether consumers or businesses -- will no longer put up with sacrificing their individual wants and needs to in order buy what you have already produced. Therefore, you must shift to the system of Mass Customization in order to give them exactly what they want at a price they are willing to pay. Grounded in his award-winning 1993 book of the same name but built on all he has learned over the past two decades, Joe Pine provides insightful frameworks and practical ways companies can meet today's co-equal imperative for both low costs and individual customization. Based on Joe’s pioneering book, Mass Customization: The New Frontier in Business Competition.


Thinking about Leadership Thinking

Leadership requires ongoing thinking about the very leadership principles and practices employed to inspire, direct, and encourage an organization’s people as they work together toward common goals. In this talk, Jim Gilmore walks through eight sources of useful thoughts to help leaders refresh and renew their own thinking about leadership. Each serves as a resource for future study as various issues are explored—ranging from assessing personal and professional friendships, orchestrating group dynamics, scanning cultural trends, improving observational skills, identifying future talent, seizing marketplace opportunities, enriching self-awareness, and fostering curiosity.

Individual Customers: The Lifeblood of Your Enterprise 

Joe Pine gives new meaning to the term customer centricity, going so far as to say that markets as we currently think of them simply do not exist. Markets never buy anything, only individual customers do. So how do you determine what your customers actually desire, and therefore the dimensions along which you should customize your offerings? By understanding customer sacrifice: the gap between what your customers really truly want and need -- even if they do not know what it is, or cannot articulate it -- and what they have to settle for today. By systematically closing that customer sacrifice gap by mass customizing your offerings, you can in fact cultivate a learning relationship with each individual customer that grows and deepens over time, and thereby lock them in. 

For more information on topics, fees, and availability, contact us

at +1 (330) 995-4680 or email us at