Two Days Covering Twenty Years of Experience Explorations

We have truly come full circle... this year we are celebrating the 20th anniversary of thinkAbout! The very first thinkAbout was held in Cleveland, Ohio back in the fall of 1998. Wyndham DowntownNineteen thinkAbouts and eighteen cities later -- from coast to coast, from the bustle of New York City to the beaches of San Diego -- we are returning for our 20th event to the very city, hotel, and ballroom where it all began. Our 2017 event takes place September 27 + 28 (with our traditional Tuesday night Regiception on September 26) at the Wyndham Cleveland Playhouse Square, in the heart of downtown.

A New Approach for this Special Occasion

This year also marks another milestone... after 20 years of hosting over 500 companies from around the globe, we will be retiring thinkAbout in its current form (and re-launching in a new format in 2018.) So for this final year we'll be inviting everyone to thinkAbout -- both alumni and newcomers – and offering special admission pricing. More information will be available in the spring when we reveal all the details on the happening.

Don't miss this chance for a retrospective on all we've ever staged at thinkAbout; you will be experiencing twenty years in two whirlwind days! And there will be even more included: conversation and collaboration on what lies ahead for those pursuing excellence in experience-staging.

Book NowDemand will be high for this event so we have increased our capacity this year... and for those of you who are already planning on attending, we have set up our specially-priced hotel block early so that you can reserve your room now. Click the button for details (you will need a room for the evenings of Sept. 26 + 27, plus the evening of Sept. 28 if you plan on staying for our Thursday night post-event activities.)

Want to learn more, and be part of this very special event? Then send us an email with your name to and we'll be sure to let you know the moment we open our online registration later this spring (usually beginning in May) which will have all the details on the 2017 event. For now, mark your calendar for September 27 + 28 and stay tuned for all the details on the 20th and final thinkAbout.

So what is thinkAbout?

It's not just another conference. Since 1998, more than 890 explorers, practitioners, and evangelists of the Experience Economy have gathered annually at thinkAbout, the flagship public offering of Strategic Horizons LLP. Over the course of two high-energy days, executives and managers from across the globe gather to explore, share, interact, and network with others leading the way in the Experience Economy. Pine & Gilmore personally design and direct each thinkAbout as a series of staged experiences that foster creativity, innovation, learning, and idea exchange using highly interactive techniques, intense individual and group participation, and free-form exploration.


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