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The Experience Economy

Now Available in an Updated Edition!

Updated Edition
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"Goods and services are no longer enough." Pine & Gilmore penned those provocative words more than a decade ago in their international best-seller, The Experience Economy. The book is a now a classic, published in more than a dozen languages; while the ideas it espouses are embraced by readers and companies worldwide. And though the world has changed in many ways since the original book was published, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable--and lucrative--impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out?

Welcome to the new Experience Economy. And with it the Updated Edition of The Experience Economy. Read on as Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples--including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others--to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.

Namely, that to be successful in today’s increasingly competitive environment companies must learn to stage experiences for each one of their individual customers. In the Experience Economy, all businesses must orchestrate memorable events for their customers that engage each one of them in an inherently personal way. The Experience Economy: Work Is Theatre & Every Business a Stage offers a creative, highly original, and yet eminently practical strategy for companies to depict and stage the experiences that will greatly increase the economic value of what they offer. The Experience Economy draws from a rich and varied mix of examples that showcase businesses creating personal experiences for both consumers and businesses. It further shows how companies can direct their workers to act and help them depict engaging performances on the business stage. Readers are urged to look beyond traditional pricing factors like time and cost and to charge for the time their customers spend with them, and thereby enter the Experience Economy.

What others have said about The Experience Economy:

Tom Kelley, General Manager, IDEO

"One of the best business books of the twentieth century, now renewed for the challenges of the twenty-first."

Tom Peters, leading business author and management consultant

“A brilliant, absolutely original book.”

Jack Covert, founder; and Todd Sattersten, president; 800-CEO-READ,
One of the "100 Best Business Books of All Time".

Marilyn Carlson Nelson, Chairman, The Carlson Companies, Inc.

“Pine & Gilmore confirm our sense of excitement about the Experience Economy and the role experiences play in building stronger, more personal relationships with employees, corporate customers, and consumers. Businesses today must deliver emotional, authentic experiences to build and encourage sustainable growth for survival in the future. Places ready? Curtain going up!”





The Experience Economy

Still available in original edition hardcover
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