Certification
Applications for the 2008 Experience Economy Certification course, to be held July 21-25, 2008 in Cleveland, Ohio are now being accepted. Applications are reviewed in the order received.
Applications are available here:
2008 Experience Economy Certification Application
If you would like additional information on joining the class of 2008, please call Scott Lash at +1 (330) 405-2886 or email:
To date, individuals from five countries including the U.S., Russia, Finland, Norway and China have completed this intense weeklong course to became the only people officially sanctioned to hold the title of Pine & Gilmore Certified Experience Economy Experts. As the Experience Economy develops and matures, more will join those ranks and we encourage you to be among the early adopters.
The Experience Economy Expert Certification course is intimate, intensive instruction in the ideas, frameworks, and approaches of experience staging.
The class, taught personally by Pine & Gilmore, certifies executives, managers, consultants, and trainers as officially endorsed experts in Pine & Gilmore's rich portfolio of frameworks, ideation tools and methods. The classroom instruction provides in-depth coverage of Experience Economy principles and models, training and practice in creative Experience Economy facilitation techniques, and approaches for effectively sharing these ideas with others. The focus is on transferring knowledge, skills and resources necessary for creating and enhancing compelling experiences -- either for external clients or internal employees.
The Certification Course provides:
• Five days of face-to-face instruction with Pine/Gilmore
• Five-year authorization to practice the endorsed methods and models
• One follow-up session, after being certified, with either Joe Pine or Jim Gilmore, to be spent with either you alone, with your staff/employees, or with client(s), to jump-start the application of your certification training
• Numbered and framed Experience Economy Expert Certificate, signed by Pine & Gilmore
• PowerPoint files of all frameworks and models used in the course, plus a list of exemplars for each model and facilitation instructions for all exercises
• Electronic files of the official Experience Economy Certification logos for use in your promotional materials, business cards, and marketing and training collateral
• Personally signed and inscribed copies of The Experience Economy, Markets of One, and Mass Customization.
• Invitation to join the Certified Experience Economy Expert online network, where Certified Experts share their experiences, learnings and opportunities via a social networking site available only to them
Admission into the course requires:
• Submission of the Experience Economy Certification course application. Each application is individually reviewed by both Pine & Gilmore, who then make the determination of accepted candidates
• Pre-course phone call with Pine or Gilmore to discuss your personal objectives for leveraging the training and Certification.
The application steps ensure that we admit only those candidates who demonstrate sufficient acuity with the principles outlined in The Experience Economy and who have compelling plans for leveraging their Certification within their organizations or with their clients.
The five-day course covers the following:
Monday – Envisioning experiences via the Progression of Economic Value and ing-ing the thing
Tuesday – Hitting the Sweet Spot (4E’s) and THEME-ing
Wednesday – Customizing experiences by eliminating Customer Sacrifice (3S’s) and Four Types of Mass Customization
Thursday – Directing employees to act via business stagecraft (Work Is Theatre)
Friday – Going beyond experiences via Transformations
Each day will consist of (approximately) the following timeline and activities:
• 1/3 of day: Presentation of frameworks and models
• 1/3 of day: Participation in facilitated exercises and review of facilitation instructions
• 1/3 of day: Open discussion among participants and ideation about alternative applications specific to each participants needs
In addition, some evening dining and other experiences will be scheduled.
The dedicated follow-up session provides an opportunity for each certified instructor to work side-by-side with Joe Pine or Jim Gilmore in applying the learned course material. This not only helps to ensure the course work becomes translated into action, but it enables Pine & Gilmore to offer additional feedback based on real-world interaction.
There are two separate fees
• A non-refundable application fee of $250 required with each application.
• A separate course fee of $13,750 assessed once accepted into the course. Half the course fee is due within 15 days of acceptance into the Certification program; the balance is due one week prior to the course.
Questions should be directed to Scott Lash at +1 (330) 405-2886 or 