We like BIG ideas.
What does the emerging Experience Economy mean for my organization? How can businesses mass customize their offerings? Why is Authenticity becoming a new consumer sensibility and key business imperative? Are we maximizing the use of digital technology in the staging of customer experiences? And in the face of these changes, how can my company create value and gain competitive advantage?
All the right questions. We invite you to examine our body of thought via the books, articles, and media coverage listed on these pages. In the end, we trust you’ll begin to understand the full potential and implications of their ideas shaping today’s competitive realities.