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September 30 - October 1, 2015

Atlanta, Georgia


Registration for this year's thinkAbout, Sept. 30 + Oct. 1 in Atlanta, is officially open!  CLICK ON OUR LOGO ABOVE and you'll be routed to the event website where you can read details on the event and sign up. This year's thinkAbout is focused on equipping you with an arsenal of techniques to generate new ideas -- so you can create your own engaging new experiences.

Contact us at +1 (330) 995-4680 or via email to with any questions, or if you need help locating your alumni Chit number.  And if you have never been to thinkAbout before, ask us how you can attend this year. . . we'll find an alumni to match you with.

Register now and be a part of our plans for experiencING innovation in Atlanta!


So what is thinkAbout?

It's not just another conference.  Since 1998, over 850 explorers, practitioners, and evangelists of the Experience Economy have gathered annually at thinkAbout, the flagship public offering of Strategic Horizons LLP.   Over the course of two whirlwind days, executives and managers from across the globe gather to explore, share, interact, and network with others leading the way in the Experience Economy.

Each year, Pine & Gilmore pick a different city which acts as a stage upon which they create a dynamic learning adventure, involving highly interactive technques, intense individual and group participation, and free-form exploration and discovery. 

For the first 13 years of the event, thinkAbout invitations were dispersed far and wide, an open invitation to all those seeking to explore the Experience Economy with other like-minded individuals.   The result?  thinkAbout has become for many their "must-attend" event of the year, an ever-changing intellectual adrenalin shot.

The thinkAbout Chit System

But beginning with the 2011 event, thinkAbout moved to an alumni-only model, with a twist: alumni are allowed to invite a single guest to accompany them to the event.   In order to register for thinkAbout, alumni use a pre-assigned chit number and can then share a "guest chit" number with a colleague.  Those guests become alumni in subsequent years, and the cycle continues!  Thus thinkAbout has now grown organically and socially, with a highly connected network of like-minded individuals. 

Never been to thinkAbout before and want to attend this year?  Send us an email to and we'll see if we can match you with an alumni who can share their Chit Number with you!  (And before you know it, you'll be an alumni too.)

The Strategic Horizons thinkAbout is a high-energy, high-impact experience. Pine & Gilmore personally design and direct each thinkAbout as a series of staged experiences that foster creativity, innovation, learning, and idea exchange. For a look at previous thinkAbouts, click the thumbnails below. In addition, see what Fast Company, Inc., and TIME have said about thinkAbout.


Explore Previous thinkAbouts



Cincinnati, OH




Washington, DC





San Francisco, CA


Del Mar, CA

thinkAbout Cafe


Minneapolis, MN

Economic Sense


Philadelphia, PA

thinkAbout 2008


Las Vegas, NV

thinkAbout 2007

Nashville, TN


Baltimore, MD

2005 thinkAbout

Keystone, CO

2004 thinkAbout


Cerritos, CA

2003 thinkAbout


New York, NY

2002 thinkAbout


Mountain View, CA

2001 thinkAbout


Las Vegas, NV

2000 thinkAbout


Chicago, IL

1999 thinkAbout


Hollywood, CA

1998 thinkAbout


Cleveland, OH