The Transformation Economy & You
March 18, 2024
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For over two decades, the Experience Economy has been reshaping how
businesses create value. And it still does.
Now, the Transformation Economy is redefining what that value means — helping
people become who they aspire to be.
Internationally recognized business thought leaders Joe Pine and Jim Gilmore originally pioneered the idea of the Experience Economy in the late 1990s. Decades of research, writing, and collaboration with clients around the world have given them unparalleled insight into the art of staging experiences and the evolution of how companies provide value.
Now, The Transformation Economy charts the next shift — showing how businesses can go beyond experiences to create offerings that genuinely transform customers’ lives. Strategic Horizons provides the tools, guidance, and educational experiences to explore and master today’s evolving marketplace.
Through speaking engagements, workshops, one-on-one advisory sessions, and public events, you’ll gain new ways to bring your business to the forefront of both the Experience and Transformation Economies.
Workshops, Executive Education, thinkAbout4U, Learning Excursions, and Learning Encounters bring our concepts to your reality. With hands-on interaction you’ll experience the opportunity to learn and expand the application possibilities with your team and Strategic Horizons.
Pine & Gilmore’s exclusive five-day Course featuring intensive instruction in the ideas, frameworks, and approaches of experience staging. Upon completion become an officially sanctioned Certified Experience Economy Expert.
Get a front row seat to my writing the transformations economy book. Subscribe to my Substack page and don’t miss a thing!
Using the The RenDanHeYi Management Model, Haier excels integrating both its front- and back-end ecosystems into the very fabric of the company. This integration effectively vitalizes the company and enables it to thrive.
Understand that fundamentally customers don’t want choice; they just want exactly what they want.
Shifting from producing variety to mass customizing to individuals offers precisely that.
Even if you can’t create one yourself, find your role in those genius platforms being created by others to increase the economic value you create for your business greatly.